{"id":1030,"date":"2023-01-27T23:30:27","date_gmt":"2023-01-28T04:30:27","guid":{"rendered":"http:\/\/commoncents.blogwyrm.com\/?p=1030"},"modified":"2023-01-08T07:44:01","modified_gmt":"2023-01-08T12:44:01","slug":"the-good-ship-bn","status":"publish","type":"post","link":"https:\/\/commoncents.blogwyrm.com\/?p=1030","title":{"rendered":"The Good Ship B&#038;N"},"content":{"rendered":"<p>One of the particular virtues of Moby Dick, extolled by schoolteachers far and wide to those of us old enough to have read Melville\u2019s magnum opus, was that the sailing vessel the Pequod captured the greater world writ small.\u00a0 The ship was, as the literary phrasing goes, a microcosm in which the various tensions in human society could be studied on a scale more conducive to thoughtful analysis.\u00a0 While it isn\u2019t clear how truly applicable that notion is versus how English teachers wished it to be there is no denying that often in the world of economics the large scale forces within an economy materialize on a local scale, allowing us to look, at least in a limited way, about their respective pros and cons.\u00a0 Case in point: the surprising turn around of Barnes &amp; Noble Booksellers.<\/p>\n<p>As Ted Gioia points out in his article for substack entitled <a href=\"https:\/\/tedgioia.substack.com\/p\/what-can-we-learn-from-barnes-and\"><em>What Can We Learn from Barnes &amp; Noble's Surprising Turnaround?<\/em><\/a>, B&amp;N, which has been in business for over 130 years, is not only shrinking due to marginalization by digital vendors like Amazon, it is actually growing. \u00a0The <a href=\"https:\/\/bookriot.com\/barnes-noble-opening-30-stores-in-2023\/\">chain is planning on opening new stores<\/a> across the United States as they and other <a href=\"https:\/\/www.wsj.com\/articles\/barnes-noble-store-expansion-leads-big-box-real-estate-revival-in-2023-11671454054\">big-box retailers are growing<\/a>.\u00a0 The Wall Street Journal notes that:<\/p>\n<div class = \"myQuoteDiv\">The bookseller had been contracting for more than a decade as it struggled to compete with \u2026 online retailers, and now has about 125 fewer stores than it did at its peak 14 years ago. But this year Barnes &amp; Noble is opening more stores than it is closing, including two Boston-area stores in locations formerly occupied by Amazon Books.<\/div>\n<p>What is especially surprising about this move is that B&amp;N is doing it by embracing the \u2018ancient\u2019 technology of the printed word.\u00a0 To quote Gioia:<\/p>\n<div class = \"myQuoteDiv\">All the cool and up-to-date technologies are in financial trouble. Tesla share price has collapsed. Crypto is in decline. Netflix stock has dropped more than 50% in the last year. Facebook is in freefall. Even TikTok might be in trouble.<\/div>\n<p>He goes on to note that, for a while, B&amp;N tried to compete with online retailers, dumping a tremendous amount of effort into the Nook, their ereader.\u00a0 Sales of the Nook peaked in 2012 and have fallen continuously since then and the companies fortunes seems to head in the same direction.<\/p>\n<p>But recently, the company jettisoned its old upper-management structure and brought in James Daunt as the new CEO.\u00a0 Daunt had success across the pond in <a href=\"https:\/\/blogs.ucl.ac.uk\/cfp-blog\/2016\/02\/26\/five-waterstones-sort-of-myths-explained\/\">Waterstones book sellers in England<\/a> and is applying that same philosophy here in the US.\u00a0 According to Gioia, that philosophy consists of two simple pieces: 1) Daunt loves books and 2) he has moved the decision making as to what books should be carried to the discretion of each store\u2019s manager.\u00a0 Gioia quotes Daunt as saying:<\/p>\n<div class = \"myQuoteDiv\">\u201cStaff are now in control of their own shops,\u201d [Daunt] explained. \u201cHopefully they\u2019re enjoying their work more. They\u2019re creating something very different in each store.\"<\/div>\n<p>Central to this staff-controlled approach, is the idea that no longer will B&amp;N take promotional money from the publishers.\u00a0 Under the old way, publishers only had to cozy up to an upper-management purchaser to set down the featured titles for the entire chain.\u00a0 The titles were then forced upon each branch whether they liked it or not, whether the title would sell or not.\u00a0 Under this new approach, publishers no longer had one point-of-sale to B&amp;N\u2019s head buyer at headquarters.\u00a0 They now had to engage in the hard work of engaging with each local book buyer.\u00a0 Furthermore they were now accountable if a new book fails to live up to the hype.<\/p>\n<p>This is where the microcosm idea comes in.\u00a0 In moving control away from B&amp;N upper management to the \u2018boots on the ground\u2019 running each store, Daunt has played out a small drama between collectivism and central planning, on one hand, and liberty and individualism on the other.\u00a0 And the fact that he has turned around B&amp;N by embracing individual control speaks volumes about the power of such ideas.<\/p>\n<p>There are many parallels between this microcosmic experiment and the larger macroscopic approach that was on display in the former Soviet Union.\u00a0 As Thomas Sowell points out in his book <em>Applied Economics, Thinking Beyond Stage One<\/em>, the USSR had \u201c[t]he most thorough-going control of entire national economies\u201d but that the task of centrally managing \u201cwas a virtually impossible task for the central planners to perform well\u201d.\u00a0 As a result, Sowell points out that it was common to find warehouses packed with goods nobody wanted while eager consumers lined-up for the few goods that were highly demanded but which had been produced in too few numbers.<\/p>\n<p>Sowell is being charitable when he notes that the job of the central planner is virtually impossible.\u00a0 That charity presupposes that the central planner wanted to do a good job.\u00a0 As anyone whose interacted with his state\u2019s department of motor vehicles can attest, there are a class of civil servants who simply phone it in.\u00a0 They are lazy and strive each day (note the irony of that phrasing) to do as little as possible.\u00a0 This \u2018phone it in\u2019 behavior is strongly reflected in Gioia\u2019s own analysis of the interaction between publisher and central buyer.\u00a0 Under a decentralized system each of these groups were no longer disengaged from the consequences of their actions and were no longer accountable to virtually no one.<\/p>\n<p>Of course, there are many places where the parallels break down (<em>e.g.<\/em>, it is unlikely that B&amp;N will have nuclear weapons or will mount an invasion into a sovereign country) but those are differences of quantity not quality.\u00a0 By embracing a \u2018bottoms-up\u2019 approach, Daunt is empowering each store to stand or fall on its own by taking into account what the local sector of the economy it serve wants and needs rather than what a central planner decides. \u00a0That B&amp;N is experiencing growth underscores the fact that providing value is a much sought-after thing in any economy and is something which central planning, be it peopled by devils or angels, can never achieve.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the particular virtues of Moby Dick, extolled by schoolteachers far and wide to those of us old enough to have read Melville\u2019s magnum opus, was that the sailing... <a class=\"read-more-button\" href=\"https:\/\/commoncents.blogwyrm.com\/?p=1030\">Read more 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